From left to wright Corporate Relations Director Teddy Mapunda, Marketing Director Serengeti Breweries Ephraim Mafuru and Brand Manager Guiness Maurice Njowoka.
LEGENDARY FOOTBALLERS OKOCHA, DESAILLY, SONG AND BWALYA
STEP UP TO THE GUINNESS® FOOTBALL CHALLENGE™
12th September, 2011 Dar Es Salaam Tanzania: The GUINNESS® FOOTBALL CHALLENGE™, for all lovers of the GREATNESS™ of Guinness® and the GREATNESS™ of Football, is here. This time around, the not-to-be-missed TV game show phenomenon is going to be even bigger and better than before as footballing African Legends, Jay Jay Okocha, Marcel Desailly, Rigobert Song and Kalusha Bwalya, join all the action showing contestants how to do the new challenges as well as partaking in the Guinness® Football Challenge™ legends Special.
The Tanzanian contestants were recruited last week at leaders club where 8 teams of 16 football fans have secured opportunity to represent Tanzania in GFC. Starting off, they will be travelling to South Africa on the 13th of September and return on the 26th of September to record a commercial to promote the GFC TV show.
The series will be airing on a local television station and will feature all four of these footballing Legends.o Jay Jay Okocha the former Nigerian attacking midfielder known for his stepovers, skill, technique, and being 'so good that they named him twice' not to mention being listed in Pele’s top 100 living players of all timeo Marcel Desailly, one of the best midfield/defense players of the past two decades, having won virtually every major team award, as well as being part of the winning 1998 world cup team o Rigobert Song former Cameroonian defender who has played at a record eight CAN tournaments
o Kalusha Bwalya: Zambia's most capped player and all-time top goalscorer , African footballer of the year 1988.
Renowned for their talent and skill, these four great football Legends will be working with Guinness® throughout as they step up to demonstrate the exciting new physical challenges to the contestants. They will show how the challenges should be done and offer their tips on success, before the contestants get their chance to take on the same challenges live on the show, and see if they can do better.
The four Legends will also come centre stage in the culmination of the series in an action packed GUINNESS® FOOTBALL CHALLENGE™ Legends Special episode where they pair up with real East African football fans in the GUINNESS® FOOTBALL CHALLENGE™ TV game show.
During this special episode, the Legends will take on the physical challenges, and people at home have a chance to win a place next to them to act as the brains just by playing the GUINNESS® FOOTBALL CHALLENGE™ on their mobiles. For a chance to partner with the Legends you should head to m.guinnessvip.com and start playing.
Comments Jay Jay Okocha, “I’m really looking forward to being involved in the GUINNESS® FOOTBALL CHALLENGE™, there are some really tough challenges in store for the contestants and it’ll be interesting to see how they tackle them. I’m looking forward to having a go myself in the Legends and partnering with whoever came out top on the GUINNESS® FOOTBALL CHALLENGE™ mobile phone game.”
Marcel Desailly adds, “I’m really excited to be working on the GUINNESS® FOOTBALL CHALLENGE™, I think we’re going to see even more greatness this time around as more football lovers step up to take on some tough new challenges and demonstrate their passion for the beautiful game.
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The whole series looks set to be full of action and excitement, especially when we get the opportunity to play the game with the winners of the GUINNESS® FOOTBALL CHALLENGE™ phone game – none of the Legends will want to lose, there’s going to be some drama!”
Concludes Kalusha Bwalya, “I can’t wait to see the talent and skill on show. Having tried out some of the challenges myself, it’s going to be a tough competition and the contestants are going to have to show real passion to win the cash. I’m ready to rise to the challenge and show my greatness, as I take on the other Legends in the final show.”
“The GUINNESS® FOOTBALL CHALLENGE™ is going to be such an engaging activity. We are very excited to be working with such great footballing Legends and having the chance to bring our loyal Guinness® consumers an even more captivating TV show for their entertainment.” Commented Maurice Njowoka, Guinness® Brand Manager,
The GUINNESS® FOOTBALL CHALLENGE™ TV game show is giving football lovers the opportunity to step up, demonstrate their passion for football and win even bigger cash prizes. Make sure you sign up and play the GUINNESS® FOOTBALL CHALLENGE™ game on your mobiles at m.guinnessvip.com to be in with a chance of appearing in the special episode with one of the Legends.
For your chance to take part of this entertaining football platform, make sure you start playing the GUINNESS® FOOTBALL CHALLENGE™ mobile phone game – sign up for free at m.guinnessvip.com. You can also keep up to date with all the latest GUINNESS® FOOTBALL CHALLENGE™ news at www.facebook.com/ThePlaymaker4u
Notes to the editors:
Stay On Side – please drink responsibly:
o Strictly not for sale to persons under 18/21
o Drink water between drinks to keep you refreshed
o Eat a good meal before and after the big match
o Captain your team - keep an eye on your friends and make sure they get home safely
o Don’t drink and drive
-Ends-
Teddy Mapunda
Corporate Relations Director
Email: teddy@serengetibrew.com
Tel 255 784 747 665
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