JOHNNIE WALKER ...KEEP WALKING

Marketing Director Serengeti Breweries, Caroline Ndungu During the event.

news release

JOHNNIE WALKER…….. KEEP WALKING At the prestigious Kilimanjaro Kempinski Hotel Dar es Salaam, Johnnie Walker takes us through the world of BLACK, RED, GOLD and BLUE label.

Serengeti Breweries Limited (SBL), through its iconic premium Scotch whisky Johnnie Walker conducted the second Johnnie Walker Mentorship Program today.

The Johnnie Walker Mentorship mentoring and tasting session is an opportunity to immerse the guests into the unique and sophisticated world of the Johnnie Walker and give them an appreciation of what each of the different variants of the brand is made from, how it is made, how to drink it and in what occasions. This unique journey was seen in the last two sessions, and will be seen through by two trained Johnnie Walker mentors Gerald Hando and Dennis Ssebo.

They took the invited guests through the journey of taste in the cool and classic environment of the Kibo ball room Kilimanjaro Kempinski-Dar Es Salaam.

According to the Spirits manager at SBL, Benjamin Mariki, “Johnnie Walker has become more than just a drink. It is something we can all relate to in terms of how far we each have come in our lives; in business, socially and at our jobs, today we come together to celebrate personal achievement and progression.’

The mentorship took guests through Johnnie Walker’s journey right from the brewery to one’s glass, a process that has been appreciated for more than 150 years.

The Marketing Director of SBL, Ms. Caroline Ndungu said “As part of Diageo Inc, Serengeti Breweries (SBL) is now the official distributor of the whole range of the House of Walker brands,” The Johnnie Walker Mentorship Program commenced on the 10th of March at Mlimani City Conference centre and will continue all through till the end of June.

In the coming months, the striding man will be paying visits to different cities around Tanzania including; Arusha, Mwanza and Tanga to share the Johnnie Walker experience with a few of the lucky invites in their respective cities.

Teddy Mapunda Corporate Relations Director

Email: teddy@serengetibrew.com Tel 255 784 747 665

Notes to the editor:

Serengeti Breweries Limited is a subsidiary company of East African Breweries Limited/ Diageo, a global alcoholic beverages company headquartered in London, United Kingdom and the world's largest producer of spirits and a major producer of beer s and wines. Its brands include Smirnoff (the world's largest-selling vodka), Johnnie Walker (the world's largest-selling whisky), José Cuervo (the world's largest-selling tequila), Baileys (the world's largest-selling liqueur) and Guinness. Other SBL brands include Premium Serengeti Lager, Tusker, The Kick and Uhuru Peak Lager, Tusker Malt Lager. It also produces Vita Malt and Malta Guinness – non alcoholic brands.

DLG [short for German Agricultural Society] has over 17,000 members in Germany and Internationally. It specializes in agricultural and food know-how, exhibitions, publishing and certifying agricultural quality processes and food testing. DLG tests well over 20,000 food & beverage products from Germany and other countries from all over the world every year. The product range covers all food & beverages categories, such as meat products, fish, frozen foods, ready dishes, delicatessen, bread & pastries, dairy products, wines, spirits, fruit juices and mineral water.