Kutoka kushoto ni Ofisa Mawasiliano SBL Imani Lwinga, Mkurugenzi wa Masoko SBL Ephraim Mafuru, Mpishi wa Bia ya Serengeti Dar es Salaam Donani Litte na Meneja wa Bia ya Serengeti Allan Chonjo, wakionesha Tuzo waliyopata kwa waandishi wa habari hawapo pichani katika mkutano uliofanyika leo Jijini Dar es Salaam.
PRESS RELEASE
Dar es Salaam, March 7, 2012: Serengeti Premium Lager has been awarded yet another gold medal for 2012 from DLG, an international leading testing organisation, for its high quality standards.
DLG is Germany-based highly respected organisation which shares knowledge and expertise worldwide with leading international practitioners, experts and other specialist organisations.
The DLG gold medal is awarded for a duration of 24 months.
The award winning news was gladly received by senior officials at Serengeti Breweries Limited (SBL), who expressed their confidence in the great brand, which has now won its third gold medal from DLG, in addition to several others from Monde Selection.
“Great result for Serengeti!,” remarked Colman Hanna, SBL plant Manager for Dar es Salaam. “Congratulations!!” said Frank Mrazek, SBL Plant Manager for Mwanza.
“I would like to congratulate Master Brewer Colman Hanna, Donani Ritte of our Dar Brewery, and Supply Chain Director Mark Taylor, for this delightful recognition as I do know that consistent quality results are always a matter of great team effort”, said Ephraim Mafuru, the Director of Marketing at SBL.
Teddy Mapunda, SBL Corporate Relations Director had this to say: “This is a big moment for our company. I would like to recognize the production staff at SBL today for their brewing excellence and unwavering attention to quality performance.”
Allan Chonjo, Brand Manager for Serengeti Premium Lager expressed his gratitude for the brand’s achievements: “Consumers of Serengeti Premium Lager can be confident that the brand is one of the best tasting and highest quality beers not only locally, but also internationally.”
The brand has been consistently winning awards in global competitions, a testimony to its outstanding quality, taste and refreshment.
East African Breweries Ltd (EABL), a subsidiary of multinational brewing company, Diageo, acquired majority stake in SBL in 2010. Since the acquisition, SBL products have been winning consumers’ confidence and are placed among the top brands in the market.
Note to editors
Serengeti Premium Lager is the flagship brand of Serengeti Breweries Limited. The beer has no added sugar and is a 100% malt lager.
SPL has previously won several awards including four gold medals from Monde Selection and DLG, as well as Superbrand awards.
Recently, SPL won a top annual Quality Award among Diageo products across Africa. According to the Diageo Global Beer Technical Centre (GBTC) based in Dublin, Ireland, the brand won the accolade after a rigorous analysis.
SPL is the main sponsor of the annual music extravaganza known as Fiesta.
A new label for SPL was launched this year, giving it a modern feel and a more golden look.
Diageo plc.is the largest alcoholic beverage company in the world.
For further information, please contact teddy.mapunda@diageo.com or through 0784 747 665
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